In under a week, we'll show you which story your company isn't telling, what that's costing you, and the one reframe that changes how customers see you. It's recorded, made for your brand, and yours to keep.
A recorded walkthrough of the story you're telling now, the gap we see, and where we'd take it. It's clear enough to act on whether or not you ever hire us.
A recorded walkthrough, made for your brand only
The gap, the reframe, and three moves
From go to delivered
Every dollar counts toward what you build next
Two real teardowns, two different gaps, the same method.
An About page that could describe any startup — "founded by a group of former baristas, coffee farmers, chefs, designers, and technologists" — and a content feed made entirely of firmware notes.
The founder, who built the machine because he couldn't find one worth owning, tells that story on podcasts. It isn't anywhere on their own site.
"Not a smarter appliance. The machine a founder built because nobody else would."
A product, a partnership, a philosophy and a scorecard: four pages, four headlines. The belief is on the site. No one's face is.
Stix has named what keeps people out of golf: exclusivity, intimidation, hype. It has never shown a single person getting in.
"Not simpler clubs. Golf without the gatekeeping, from your first round to your hundredth."
You lead with specs and features because your whole category does, so you blend right in.
There's an origin, an obsession, a way of making things nobody can copy, and your customers never hear about it.
You've paid for beautiful work that moved nothing. This time you want to know what it did.
Tell us the brand and send a few links. No long calls, no forty-question intake form.
We meet your story the way a customer does, then record the gap, the reframe and three moves.
Keep all of it. If you decide to build it within 14 days, the full $2,500 comes off whatever you build next.
The hard part of hiring a storyteller is trust, not price. This is the quickest way to find out whether we see something others missed, and if you decide to build it, the whole fee comes back to you.
The diagnosis: the gap, and the one reframe that changes everything.
You are hereOne story, and the film that carries it, built to move one number you already track.
Same story, same shoot, plus a :60 and two :30s you're licensed to run for twelve months.
Six months planned, then run: a campaign each quarter, six to eight pieces a month, and a report on what moved.
Twenty-five years behind the camera taught me the footage is never the point. The story underneath it is. The Teardown is that instinct in its smallest, sharpest form, and every one of them comes from me.
One recording, one reframe, delivered in under a week.
Request a Teardown