A recorded, brand-specific breakdown of the story gap costing you attention, and the one reframe that changes how customers see you. Not a generic audit — a direct look at your brand, by the people who'd build it.
A recorded walkthrough of your brand's current story, the specific gap we see, and the direction we'd take it — concrete enough to act on whether or not you ever hire us.
Recorded video walkthrough of your brand's story
Written note: the gap, the reframe, three moves
Turnaround from the moment you say go
Fee applies toward a Sprint if you continue
We'd rather show you than tell you. Two real teardowns, two opposite problems, the same method.
Direct-to-consumer price language — "the highest quality clubs at the lowest possible price." A good argument that lands them on the one shelf no one wins: price.
Their own Our Story page hides the best thing they own — a handwritten note from the person who built your clubs, with a phone number to call. The last clubmaker who knows your name, filed under "About."
"Not the affordable alternative — the return of the clubmaker who knows your name."
A clean, rational pitch — minimalist, affordable, simple to buy. Every word is about the clubs in the box, not why they matter.
Stix exists to fix a feeling, not a price. Golf makes people feel like they don't belong; the minimalism isn't an aesthetic, it's mercy — and they sell it as design.
"Not simpler golf clubs — the end of feeling like golf isn't for you."
You compete on specs and features because everyone in your space does — and you blend into the shelf.
There's a founder, an obsession, a way of building that can't be copied — and customers never hear it.
You've been burned by pretty creative that moved nothing. You want a brand that performs, not just looks good.
Tell us the brand and send a few links. No long call, no questionnaire marathon.
We study your story the way a customer meets it, then record the gap, the reframe, and three moves.
You keep everything. If you want it built within two weeks, the full fee credits toward a Founder Story Sprint or your first retainer month.
The barrier to brand work is trust, not price. This is the fastest way to find out if we see something in your brand that others have missed — and the full fee comes back to you the moment you decide to build it.
The diagnosis. Find the gap and the one reframe that changes everything.
You are hereOne narrative, one hero film + cutdowns, a messaging toolkit — built to move one named metric.
A long-form story each month, recut native for YouTube, IG & TikTok — produced end-to-end, where the compounding happens.
With over two decades of experience behind the lens — capturing the essence of commercials, documentaries, and brand films — I've come to realize that the footage itself has always been secondary to the story it tells. It was the narrative lying beneath that mattered. I've explored every angle of this industry: as a freelancer, orchestrating production and post-production within an ad agency, and working in-house on the client side. Every perspective imparted a unique lesson that the others couldn't offer — and collectively, they illuminated my path to establishing Gibeon Creative: to uncover the essence of a founder-led brand and evoke genuine emotions in people. The Teardown is that same instinct in its smallest, sharpest form.
One recording. One reframe. Three to five days. The fastest way to find out what your brand could be saying.
Request a Teardown